With Aire, we offer environmentally friendly wall decorations thanks to our Pegboards made from sustainably managed wood . This way, we respect our forests and biodiversity . Wood is very present in our interiors through our decoration and our furniture, but did you know that your visits to the throne and your seasonal colds can be responsible for deforestation ?
Well, yes, and these single-use papers have a considerable ecological impact. According to the WorldWatch Institute, 270,000 trees are cut down every day for paper production. In 2017, the NGO Greenpeace even accused the world leader in toilet paper, which owns a famous brand, of participating in the destruction of vital regions for the planet in the boreal forests of the Far North!
So what do we do?! Do we stop wiping our behinds and noses to live without toilet paper or tissues? No: we instead find a sustainable alternative , without radically disrupting our daily lives: Popee toilet paper !
Disposable toilet paper and tissues, therefore hygienic
Some will say, with perfectly valid arguments, that it is better to avoid disposables and opt for a toilet spray , toilet paper or washable cotton tissues. This is debatable: in addition to the organization and the additional mental load, the shower and the washing machine consume a lot of water. In addition, washing, to be hygienic, requires running machines very regularly at high temperatures (60 degrees minimum). It is therefore very energy-intensive.
Furthermore, these two methods are strongly discouraged in homes where young children live , because if poorly controlled, they can lead to the proliferation of bacteria in the family.
Recycled paper that doesn't cut down trees
The solution to leaving our forests alone?! Recycled paper ! Popee uses paper from office wastebaskets of French companies : old accounting balance sheets and other documents of all kinds! Once collected from companies, this recycled paper is sorted to keep only the most lightly inked paper, then cleaned to make a paper pulp that meets Ecolabel requirements.
The good news about Popee papers? Here's a few figures. A ton of recycled paper at Popee is:
- 17 trees saved
- 300 kg less CO2 in the atmosphere
- 2 times less energy consumed
- 20 times less water consumed
French paper, made in France
Popee toilet paper and tissues are made from French raw materials, but they are also 100% made in France! They are therefore labeled Origine France Garantie . Their tissue box is the only one on the market to have this label.
Popee not only works with companies located in France, but also takes care to carefully select its industrial and logistics partners, in order to guarantee a sustainable production chain that respects the work of all those who contribute to the life of the company:
- The printer is a small family business in the Cotentin
- The cardboard manufacturers use locally recycled materials. They are located in Cotentin and Loiret.
- The Normandy logistics company uses permanent contracts for preparations, as opposed to precarious employment which would not guarantee a sustainable situation for its employees.
Paper without harmful products
The problem with most everyday papers is that they contain chlorine, dyes, bleaches, perfume, etc. These chemical substances weaken the skin, which can ultimately lead to the appearance of mycoses and other hemorrhoids, particularly in men. Most of the components of industrial perfumes are petrochemicals: benzene, phthalates, etc.
So far, we're in a good position to switch to recycled toilet paper. But what about the health of our bottoms? Is it dangerous to use office wastepaper bins to make sheets that come into contact with our most intimate areas?
The answer is no : Popee papers are guaranteed to be free of any skin toxicity, notably through the Ecolabel's health safety certification. Furthermore, the original raw material was white paper from companies, so there's no need to add a lot of junk to achieve a finished product: the startup doesn't use chlorine, dyes, bleach, or perfume! No more endocrine disruptors!
A delivery and subscription service
Popee products are mainly sold on their website www.popee.co .
They are delivered in recyclable packaging:
- A plastic-free, recycled and recyclable cardboard box for tissues
- A hygienic film 5 times thinner than traditional plastics that you can find in supermarkets for toilet paper
- All in a cute Popee box, recycled and recyclable of course
You can buy them individually and even subscribe without obligation to automatically receive your daily papers and never miss one: no more worrying about the last sheet !
A social commitment: Emmaüs
Popee also wants to give a broader meaning to his entrepreneurial activity born a year and a half ago. This is why part of his profit is donated to Emmaüs , in the form of pallets of the brand's toilet paper rolls. Local communities created by Abbé Pierre therefore benefit from this quality everyday product, respectful of buttocks and the planet!
Why Emmaüs? Poverty is an undeniably growing problem in France. Cases unfortunately number in the millions, particularly since the crisis, and are now exacerbated by the pandemic. Beyond Emmaüs's impact, Audrey , the founder of Popee, took the association's values into account when making her choice. At Emmaüs, each community is accountable to everyone for working forty to forty-five hours per week to help others. Food, housing, and laundry are provided, yes, but each contributes to helping the other. In other words, there is an undeniable presence of the notion of reciprocity and mutual benefit at Emmaüs, which is also found at Popee!
A nice mascot and humor
Ecology and social issues are serious subjects, so a little lightness doesn't hurt to lighten the mood! Here are some funny anecdotes:
- Popee comes from popo and pipi, it is pronounced "Popi"
- The Popee logo is a chick because, according to Rabelais's Gargantua, " there is no better ass wipe than a fluffy gosling "!
In short, we're fans of their brand, which makes life easier for those who don't take the little things in everyday life lightly. We especially love their tissue box. Discreet, it blends perfectly into our decor! What do you think of this pretty box, so close at hand on our Pegboards ?
Small gestures, big impact, we tell you! Popee 's slogan and humor can be found on their social networks Facebook , Instagram , Twitter and LinkedIn .
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