What is the definition of Made in France: practices and abuses

Consuming with your heart and values is an art. Without wearing the blue, white, and red flag on your shoulder, consuming Made in France products has become a goal. At least for some of us. But what is the definition of Made in France? And why buy an item like a Pegboard in France? When there is another one that has traveled the whole world? For Aire, a local and sustainable production is an important value in our approach. That is why we attach great importance to French production. We want to improve our know-how to offer you quality products.

The definition of Made in France?

The Made in France is a marking representing the manufacturing process of the product. This marking guarantees the origin of the product.

It is important to emphasize that “Made in France” does not mean that all raw materials were produced in France.

It is sometimes difficult to find certain raw materials in France. For example, cotton because it is very little grown in France. It is therefore almost impossible to find cotton made 100% in France.

As we have seen, some materials do not come from France. But the manufacturing of the finished product can very well be local.

What are the challenges of Made in France ?

The challenges of Made in France are multiple. We have the preservation of French knowledge. There is a loss of know-how which also leads to an increasingly limited role in certain economic sectors. This is also due to the fact that commercial investments are dedicated to services and less to production facilities.

The Made in France has a challenge at the production level with real support for the activity and control of social and environmental conditions. These challenges have significant social consequences. It is now a matter of rely on excellence, quality of the product and to guarantee consumer satisfaction.

The Made in Franceit is above all a civic act that includes a political question.

Some French people want to consume differently, which also helps preserve French expertise. However, are the French ready to bear the cost of manufacturing in France? It is fair in exchange for ensuring better quality and better product design.

Why consume Made in France ?

As you probably know, at Aire , all our Pegboards are made in France. But how can we guarantee Made in France? At Aire, we have always prioritized French craftsmanship since the beginning of our journey. You probably know: French standards are among the strictest in the world. That’s what makes the products Made in France so high quality. Our Pegboards can therefore stand the test of time by your side.

But what really makes the difference between a French product and another is the French expertise ! French excellence with its traditional manufacturing, its secrets of craftsmanship, its fine finishes.

Here are four reasons to consume Made in France

• French manufacturing is above all ecological

A Pegboard made and consumed in France has a much lower environmental impact than a Pegboard that has traveled thousands of kilometers before reaching your space.

Indeed, the Made in France, unlike a Pegboard made on the other side of the planet will travel significantly fewer kilometers than a Pegboard made in Asia or even Africa. And it’s primarily the planet that thanks us.

From China to France, for example, a Pegboard will travel about 10,000 km.

These 10,000 km traveled by plane, for example (the fastest mode), will emit a huge amount of CO2. The carbon footprint is therefore enormous.

According to the Independent Federation of Made in France (FIMIF): “Importing a product into France generates 58% more CO2 emissions than a product made in France.”

So buying local products guarantees limiting the environmental impact of your purchases. For those living in mainland France, the Made in France is a guarantee. The carbon footprint is much lower when consuming locally. Whether it’s fruits and vegetables, meat or fish, or decorative items like our Pegboards made in France.

• Valuing French expertise.

Consuming Made in France means supporting companies committed to local industries and artisans. It helps preserve skills and create jobs in France.

No forced labor, a guaranteed minimum wage, counted working hours, now mandatory health insurance for every employee, occupational health services… In short, by buying a product that has been crafted (or monitored on its production line) by an employee in France, you contribute to fair remuneration for employees.

With its own workshop, Aire preserves and transmits expertise daily precious in the field of furniture. Ultimately, buying Made in France guarantees the preservation of jobs in France and contributes to the fight against the slowdown of artisanal and industrial activity.

• Sharing common references

Deep inside us, the desire to consume Made in France products also reveals the emotional bond that connects us to our childhood memories. To those moments shared in the family home, with our grandparents, at a time when Made in France was not an exception. To a deep attachment to the French territory, its colors, its patterns, its sensoriality. At Air, every manufacturing step has its roots in France, including inspiration.

• To guarantee quality in your basket

Buying French brands means participating in maintaining traditional authenticity and quality. Handmade finishes, delicate and meticulous, custom-made: here are some typical examples of French heritage in its most qualitative and rich aspects.

Thanks to European Union and its different member countries, in France we have the the strictest standards in the world, from an environmental point of view. These standards refer both to industries and their processes.

As an example in France, emissions into the air and water from Classified Installations for Environmental Protection (ICPE) are monitored by inspectors from the Ministry of Ecology, to limit their environmental impacts and to avoid causing harmful and irreversible pollution to natural environments.

Let's take again the example of Pegboards. If you buy a Pegboard cheap industrial product in a supermarket, it will probably be made outside France and largely from plastic. Plastic is made from petrochemical products. Note that a continent of plastic waste as large as 3 times France floats on the seas.

A commitment to the environment

You will have understood, consuming Made in France is both a commitment to the environment, the French economy, and your personal well-being. Consuming and buying French makes you a more engaged, caring citizen, concerned about the future and its environment.

These are all the arguments that convinced Air to manufacture its Pegboards in France. I hope you can now explain to your friends how to say that it is Made in France.

We have selected all our partners for their expertise and technical mastery in the manufacturing of the various raw materials, which are very complex.

Do not hesitate to ask us your questions and to exchange with us to promote local production in all sectors!

See you very soon,

Air