Hello everyone! Today I'm telling you about a super cool project that's coming very soon. The entire Aire team is very proud to present this project to you, which is a big step for us! And yes! You may have guessed it if you follow us on social media, Aire is launching its pop-up store in the heart of Paris. You can come and shop for your favorite Pegboards and accessories for a week.

The boutique will be located in the Marais from Thursday, March 16 to Sunday, March 19. Aire will welcome you from 10 a.m. to 6 p.m. on site.

Opening a Pop-Up is a milestone we've been longing for. It's an opportunity to showcase a variety of worlds centered around the Pegboard Aire. You'll be able to discover all the nuances, touch the products, and play with the Pegboards. It's an opportunity for us to share our vision of interior design and modularity. And the best part: you'll be able to meet the team and ask all your questions!

We can't wait to show you all this, but in the meantime, we'll tell you a little more ;)

The pop-up store: A first for Aire

And yes, it's a first for us! It's the first time we've organized an event like this . It's a big project and it requires a lot of organization. If there are people among you who have already organized events, you know 🙂

The idea came to us because we really like our customers, meeting them, knowing their needs, and growing together.

It's a friendly moment and, above all, one which allows you to get to know the Aire universe better.

We also particularly love our products, we work very hard to offer you ever more qualitative , practical and stylish products.

Opening a pop-up store was the perfect opportunity.

It is very important for us to be able to show you our world from a different angle than through social media and the website.

It's every designer's dream to have a boutique or perhaps exhibit their creations! This really allows us to show you even more about the brand's universe , the products and the team .

An event in the heart of cultural Paris

For this pop-up store project, we chose a strategic and more than emblematic location in Paris: Le Marais . A historic district located in the heart of Paris , renowned for its rich architectural, cultural and artistic heritage. It is also a place associated with the world of design, particularly furniture design and fashion.

In the 18th century, the Marais became a very special place as it became a center of the fashion industry , with many silk, lace, and ribbon manufacturers established in the area. Fashion designers and tailors of the time began experimenting with new styles of clothing, using high-quality fabrics and innovative sewing techniques. The Marais became a meeting place for fashion designers, artists, and intellectuals, who exchanged ideas and collaborated to create unique works of art.

In the 20th century, the Marais was revitalized as an artistic and cultural center of Paris. Many artists, designers, and architects established studios and galleries in the area, making it a hotbed of design creation and innovation. The Marais is now home to numerous fashion and design stores, contemporary art galleries and museums, as well as workspaces for designers and artists.

It was therefore obvious to us to choose this unique location for the opening of our pop-up store. A place steeped in creativity, design, and history.

The Aire Universe

If you are new and have just discovered the Aire universe , I will give you a quick overview.

Aire is the specialist in Pegboards. If you don't know about Pegboards , I'll enlighten you a little.

The Pegboard

Pegboard is a modular storage solution. It's a board with regularly spaced holes (we hear the gentle voice of engineers in this sentence). The holes are used to hold pegs, hooks, wooden dowels, or even shelves. These elements will allow you to arrange various objects. It's ideal for creating storage spaces in your home.

Pegboard is a trademark registered and used by the Masonite Corporation . The Pegboard trademark was first used in 1962. This pegboard is commonly used in retail with protruding steel rods to hold products for hanging.

At Aire, we think the Pegboard is an extraordinary object . Yes, quite simply ❤️. And now we want to share all the possibilities of the Pegboard with you. When you look at a board with holes, you quickly realize that you can find an infinite number of combinations!

The pop-up store

A new way to discover

This pop-up store will allow us to highlight our new products. For example, our Pegboards on wheels or the Pegboard space divider . These are brand new products that are out of the ordinary, that explore new horizons. At Aire, we like to innovate and always go further. For us, Pegboards are storage and decoration spaces, but not only that. There are many possibilities. And we want to push these possibilities to their maximum and always go further. It is also an opportunity for customers , and therefore for you :) because it allows you to project yourself and it can also give you decoration ideas . In addition to that, you will have the opportunity to see some of our products in preview. Not bad, right?

3D printing

And yes, at Aire we are also exploring this possibility! 3D printing is now part of our production techniques for many accessories. Shelves, small accessories and games of all kinds, a marble run for Pegboard, in short. We have been able to make good use of this invention that is 3D printing. It accompanies us and it is now essential , and I would even say that it is the little extra at Aire ;).

It's also an opportunity to better understand and have the opportunity to see 3D printed products in real life . I know that many of you sometimes have questions about this. If you want to know more, there is also a special blog article on 3D printing. Here it is if you ever want to take a look :) But the best thing is to come and discover for yourself during the pop-up store what we are capable of! And you will not be disappointed :)

Local production

Our Pebboards are produced in Paris, in the 19th arrondissement . Our workshop is located in Métropole 19. There are many artisans and companies on site who create and manufacture. Soaps, fabric bricks, K-Ryol, and even concrete speakers!

A perfect environment that allows us to develop our creativity . We are happy to participate in the creation of a local production that cannot be relocated by nature!

Conceived, designed and produced in our workshop , Aire has chosen to manufacture authentic and high-quality modular storage units. We have chosen 100% French manufacturing because we like things well made and, above all, things that last over time. This is why made in France was obvious to us. This also allows us to offer you products adapted to your needs as well as tailor-made products for all the rooms in your home. Choosing to consume locally also means supporting small businesses (like ours) and also participating in local and environmental standards. It also means preserving the cultural heritage of France , a true star, known throughout the world.

An event not to be missed

Here's a quick recap. You can't say you didn't see it ;) The pop-up shop will be held in the Marais from Thursday, March 16 to Sunday, March 19. Aire will welcome you from 10 a.m. to 6 p.m. on site. You will be able to discover a wide selection of Pegboards as well as a wide selection of accessories. You will also be able to discover many set-ups because we have planned plenty to inspire you, you will love it! This is the opportunity to stock up on inspiration , and we will be there to guide you if necessary. This is the advantage of the pop-up store! We will be able to meet and talk to each other face to face and we love that! We are also organizing a little surprise for you! Thursday evening will be the opening of the store, a little party for us and not bad, right?

Even if you are new to the Aire world, you are obviously welcome. In short, it is an opportunity to discover and be inspired for your own decoration . But also to be able to meet the creators, to learn more about the brand if you wish. In addition to being a boutique, it is a truly friendly and human moment that is very important for us. It is also an opportunity to experience a unique moment for you as well as for us! Because the pop-up store is an opportunity for us to organize in a creative and original way to offer you a shopping experience different from that of large chain stores . And it is an opportunity for you to support small businesses: By purchasing products during a pop-up store event, you support small local businesses and contribute to the vitality of the local economy :)

As you will have understood, this is a project we are very proud of and we look forward to seeing you there for the opening :)